We don't just create content to meet customers’ needs, we create to inspire a reaction. Our team is led by creative thinkers and writers who leverage data-driven insights to develop concepts, strategies, ads and remarkable digital experiences.
Content marketing is more bussiness savvy and effective than traditional forms of advertising. It is also proven to influence conversions. Our content marketing services will help you write content that will drive results and enhance your entire online marketing presence.
Content marketing requires a deep understanding of your customers and what makes them tick. Collecting data helps us understand each buyer’s unique journey, which allows us to gain a comprehensive perspective of the audience’s needs at every stage of the buying process. This information guides our content creation to develop a brand voice, target audience and a roadmap for your content.
We operate on the underlying notion that quality content is status quo. We also know that a content marketing campaign cannot sustain on posts alone. It demands various types of content to effectively reach your audience. At Social Light, we craft incredible and exciting content, such as: photography, polls, graphic design, short form video's and animation to tell your brand’s story.
Great content deserves to be seen. That’s why we help you promote your content across all digital channels efficiently and cost-effectively. We hit the internet from all sides depending on your target market’s behavior, various targeting, copy and bidding strategies will be employed. All of your paid content promotions are continually optimized with great scrutiny to reach their full potential in terms of your specific goals.
We measure and report how well your content marketing initiatives are doing and provide monthly reporting. By measuring and reporting performance, we can learn and adapt our approach to best help your business. Additionally, you’ll learn what your Key Performance Indicator’s are and see what best contributes to your Return On Investment. We can continually improve your results by actively monitoring your content’s performance.